Alexa Chung for August

A stands for August. And so does Alexa Chung. The writer come host, model and designer has returned from New York City and she’s not alone. Meet Alexa Chung – the brand and designer. With over 10 years’ experience designing collections through collaborations alongside brands such as AG Jeans and Superga, Alexa has finally graced us with her own label. Her long-anticipated collections combine idiosyncratic prints and fabrics with classic, feminine tailoring. Alexa manages to create pieces that are eclectic and edgy, yet timeless.

Alexa Chung, the brand that is, was established in London 2016. Since then, 5 unique collections have been released. The brand’s mission is simple - to provide great, wearable clothes for women, doing so across a range of daywear, eveningwear, denim, shoes and jewellery. Her collections are composed with British charm and humour in mind, both of which reflect Alexa herself. The inspiration for her designs hold no boundaries, contriving ideas from the likes of Jane Birkin and David Hockney’s stripy sweater. 

This September marks the brand’s first ever appearance at London Fashion Week. Alexa Chung will be shown alongside designers such as Victoria Beckham, who will also be presenting her collection for the first time in London this year. The rise of Alexa Chung, both brand and human, is one to keep a close eye on. The gap in the market for clothes that fuse chic silhouettes with relaxed rock ‘n’ roll has been filled. Look no further for pieces that take you easily, and stylishly, from office to rooftop bar. Perfect for the fashionista who likes to work hard and play hard.