Style crush: Online Fashion Week Opener, Florence Welch
It’s already day two of Online Fashion Week and today we’re in love with the girl who kicked it all off: Florence Welch. The Florence and the Machine lady has not only got her musical career, but her wardrobe and pretty much everything in between down to a T! Auburn-haired Welch has perfected a quirky take on retro inspired, hippyish, 70’s fashion and in more ways than one, she’s a sartorial genius and a true trend originator at heart.
Although you will be seeing her on the January 2012 cover of UK Vogue, channel Welch’s boho-infused-with-contemporary-quirk style with these select pieces from Oxygen Boutique and don’t forget the 25% discount on all purchases, and free Alice + Olivia passport holder with every order were treating you to this week!





















