J Brand set out to create classic and sophisticated jeans with an emphasis on fit, timeless products and the inspiration to make a woman look and feel beautiful in her jeans. With this mission, J Brand has achieved a winning combination of style, comfort and sexiness in denim. Bringing with him extensive knowledge of the market and over 30 years of experience in the fashion industry, Jeff Rudes, CEO, co-founded J Brand in 2004. Rudes pioneered the French jeans boom in America in the late 1970s with his first denim brand, Paris 2000. Rudes had a vision for J Brand, to create a jean that fit so perfectly it followed the contours of one's body. Remaining true and authentic to the customer while delivering inventive designs and collaborations, J Brand continues to be an industry leader and purveyor in the premium denim market.