About Us

Oxygen Boutique is London's coolest independent fashion boutique.

It is a unique retail concept that has grown from extensive experience of the fashion industry and an intrinsic ability to identify the wardrobe requirements of women today.

Realising there was a space for an accessible, yet fashion led store stocking unique, desirable and discreet labels that can be mixed and worn without the need for status or label flashing.

"We originally opened with only American designers who were not stocked in the UK. We’ve now opened this up to include other super cool Australian, British and European brands. We really try and find amazing buys that no other stores in the UK have to keep us fun, fresh and individual.”

The labels available in-store and online are an intriguing blend of new and up-and-coming designers who are creating a buzz in the industry to established highly desirable labels. Big brands and label flashing are a thing of the past. The carefully selected and edited product range reflects this new approach to dressing and offers a highly personalized shopping experience.

With daily product updates, Oxygen Boutique will ensure there is something right for you any time you visit us online or in store.