Fashion Brand of the Month: LoveShackFancy

Our fashion brand of the month is the product of a fairy tale; happy ending included.
LoveShackFancy is the brainchild of Rebecca Hessle Cohen, who was inspired to create her own luxury fashion label after designing a bridesmaid dress for her own wedding. The stylist, designer and creative director’s background in fashion has enabled her to solidify an aesthetic for the brand, which is heavily influenced by her love for travel and the beach. Rebecca’s globe-trotting has had a profound effect on the garments she designs. She is often inspired by people, places and cultures from all over the world. 
LoveShackFancy’s style is distinct. The combination of layered lace and delicate detailed material oozes femininity and elegance, while clever cuts and dress shapes make each garment wearable from day to night and beach to bar. An antique palette of creams, whites, pastels and neutrals adds to the romance and ability to style with ease. 
Since the brand’s establishment back in 2013, they have continued to release pretty collections that radiate Rebecca’s passions, including the love for her children. In 2015, LoveShackFancy released their first Girls Collection enthused by Rebecca’s two daughters Scarlett and Stella; and consists of the cutest ditsy dresses and swimwear. More recently, the brand opened their first store this year, of which the interior is equally as charming as the clothes it hosts. Soothing music, bouquets of roses and the smell of fragrance oils complete the experience as you browse. But if you can’t get to their NY store, we’ve got you covered. You can shop the dreamy collection here at Oxygen Boutique, just in time to add to your Christmas wishlist.