Fashion Brand of the Month: Paolita

Our fashion brand for March is globally gorgeous. London-based but worldly influenced swimwear and resort label Paolita designs with only the chicest travel women in mind. Hitting the sweet spot of beachwear with their ever-changing collections, Paolita are worthy of our March title (and a place in our summer holiday suitcase).

Founded in 2010 by Anna Paola, Paolita is a beautifully adventurous brand that shows clear oversea influences. Each collection is shaped by London’s multiculturism, the laid-back nature of Greece and the South American Spirit to create the most timeless yet distinctive pieces. Paolita’s travels continue through their manufacturing process too with their own hand-drawn patterns being printed onto luxury fabric in Lake Como, Italy. Paolita have mastered the ability to design and craft resort wear that feels at home no matter the location. While the combination of exotic and elegant patterns in textbook Mediterranean hues is poolside perfection, their relaxed cover ups prevail by the shore. When worn, the Paolita woman feels empowered and confident. She can take on any venture, far and beyond the beach. For swimwear that reigns supreme, it can only be Paolita.