Meet Misty Reich: Founder of 35 Thousand
This week, we caught up with Misty Reich, founder of 35 Thousand, to discuss her inspirations, successes and passions. Shop our 35 Thousand range here.
What was the inspiration behind creating 35 Thousand?
35 Thousand was born out of my own experience juggling a big career on the road with family life - oh and sensitive, acne prone skin too. Over the course of my work life I clocked 2 million air miles and had my passport stamped in 57 countries. Having suffered from cystic acne since I was a teen, I was on a never-ending quest to find a travel-friendly skincare regime that would keep my skin happy and healthy on the go. I never found it, so I decided to create it myself. After four years of extensive research and thousands of product samples, the end result is a multitasking skincare system designed to give you effortlessly glowing skin, where ever life takes you.
What has been the brand's greatest success?
It is still early days for us but (amongst many things) I am so proud of the formulations which are totally unique to the skincare market. It was inspired by a 3 month clinical study we conducted with 28 long haul flight attendants, along with research from Harvard and JAMA. We identified 7 environmental skin exposures present at 35 Thousand feet but also in daily life: disrupted circadian rhythms, cortisol spikes, inflammation, bacterial exposure, radiation exposure and slow cell turnover.
We then created a unique plant based formula with leading skincare scientists called the OTG-7 to tackle these skin issues. Our hypothesis was that if we could make products that would keep your skin happy and healthy “up there” it would work well anywhere.
What product would you suggest to someone first trying 35 Thousand and why?
It’s hard to choose as all our products really deliver, are dermatologically tested and can be used on all skin types. The Really Radiant Cream has been dubbed ’the facial in a bottle’ because it really hydrates and plumps the skin leaving it with a wonderful glow (without greasiness). All our products multitask, so this isn’t just a moisturiser, you can also use it as a hydrating eye cream and de-puffing face mask too.
How did you go about selecting your ingredients?
We worked with skincare scientists to select plant based actives that had legitimate clinical results for reviving, restoring and protecting skin from the 7 environmental skin exposures we discovered, even in the most extreme conditions (like flying). For example, there’s red algae extract to detoxify skin and help build collagen and pea proteins that defend against solar and blue light. We placed as much importance on the ingredients we left out as the ones we put in and are proud to say that our products contain no synthetic fragrances, colours, harsh foaming agents, essential oils, parabens, silicones, animal-derived ingredients, nano materials or chemical sunscreens.
What is your overall mission for your customers?
To help busy people travel beautifully! We are determined to remove the pain points of travel so you can focus on the best bits and not feel like you are trading off or compromising between travelling light and travelling with glowing skin. Every product has multiple uses, is suitable for all skin types, won’t pill under makeup, is free of common allergens and irritants, and lives in packaging that’s lightweight and environmentally friendly.
What is one piece of advice that you would give to someone just starting their skincare journey?
You don’t need a degree in chemistry to achieve great skin. Find a core set of products that keeps your skin happy and use them consistently - especially SPF. Our range is a perfect capsule skincare wardrobe of multitasking essentials made especially for busy people who want great skin, whether at home or away, but don’t want to overthink it - it just works.
Thank you so much.
