Since 2013, the PETA Fashion Awards have been show-casing designers for cruelty-free fashion. They are one of very few charities that celebrate labels who are making waves in the industry, against the worryingly unsustainable norm. In the class of 2021, big fashion houses including Gucci and Stella McCartney were awarded for their efforts, in addition to a brand we love and support here at Oxygen.
Ganni is a Danish contemporary ready-to-wear fashion brand with an unmistakable aesthetic. Laid-back, edgy, and effortless, Ganni has a history of combining function and flare. Their garments are easy to wear and even easier to style. In an interview with Net-A-Porter, Creative Director Ditte Reffstrup explained how it was never the brand’s intention to be at the forefront of trend setting, “When we started, I insisted that we were not allowed to do anything that we didn’t want to wear ourselves, and also we were not allowed to do anything trend-led”. As it happens, Ganni’s originality is exactly what let to its success.
“If textiles are the new plastic, then leather has to be the new coal”Ganni Founder Nicolaj Reffstrup, speaking with Vogue Scandinavia
Since the label take over in 2009, Ganni has gained impressive pace in the fashion world. Their most recent achievement? Winning the ‘Progress Award’ at the 2021 PETA Fashion Awards. Ganni was praised for their push back against the use of leather, the cult brand has committed to eliminating all leather use by 2023 in favour of plant-based alternatives. Their spring/summer 22 collection contains eight footwear styles crafted from grape leather, made using left-over skins from winemaking. As if grapes didn’t provide us with enough (erm, hello Friday night Pinot), soon we can wear leather-look goods without the guilt. We’ll drink to that!