PATCH was born when James Dutton (the founder of Nutricare) noticed that while trying to protect his son’s adventure wounds his skin was in fact reacting badly to a common wound covering and making the wound worse. This puzzled James and he set off on his mission to find out why. He was shocked to discover that there is an array of chemicals that lurk in the common plasters. He became motivated to find better alternatives when he found that Charlie wasn’t alone with his reactions. Ultimately the wish for a wound care product that wouldn’t cause nasty skin reactions and serve as a way to help heal the wounds was the real reason for PATCH.